Vijay’s birthday picture with Trisha Krishnan triggers a rush for Conçu’s tiramisu

A birthday publish by actor Trisha Krishnan sparked an sudden Tiramisu frenzy throughout cities.

The {photograph}, wishing actor-turned Tamil Nadu Chief Minister Joseph Vijay on his birthday, confirmed the pair surrounded by cake and three parts of tiramisu. The publish shortly garnered 5 million likes on Instagram, 3.1 million shares and 53.8 thousand reposts.

Dessert lovers have been fast to establish the tiramisu as Hyderabad-based patisserie Concu’s signature providing. The mango vanilla cake got here from Chennai’s Cussed Baker Tanvi Bokaria, and the strawberry white chocolate cake from Chennai-based The Chef Home.

Tanvi, who baked the Kerala vanilla bean and mango cake, mentioned that she received the decision fot the order every week in the past however didn’t know what it was for. “Now we have had a surge in followers on our instagram web page, and since Wednesday afternoon we’ve been getting order just for the mango cake,” she says including that there are orders for over 40 mango muffins to this point, which is priced at ₹3,500.

After six months at Cordon Bleu in London, Tanvi attended the Culinary Institute of America, in New York. She then labored with Le Bernardin and the Michelin 3-star 11 Madison Park earlier than she returned to Chennai to begin her personal enterprise The Cussed Baker in February 2021.

The Concu Story

Inside minutes of the publish going up at roughly 7.30pm, Concu shops in Hyderabad reported a surge of on-line orders for the tiramisu, particularly on the Kondapur outlet. 

Startled on the sudden spike in orders for turamisu throughout mango season, the Concu group did some investigation and realised it was triggered by Trisha’s publish. Though the actress, who has 9.7 million followers on Instagram didn’t explicitly establish the dessert in her publish, followers figured it out from the packaging and commenced sharing screenshots, tagging Concu, and turning each the tiramisu and the patisserie into a web based speaking level, effectively past Hyderabad.

Tiramisu from Concu
| Picture Credit score:
Particular Association

The employees on the retailer says they’re nonetheless getting quite a few calls, infinite tags and orders, and the day has been busy with the group doing every little thing they’ll to maintain up with the demand. 

Swati Taneja, co-founder with Sahil Taneja, says they’ve bumped up the manufacturing of the dessert in response. “Our tiramisu has gone viral, and we now should sustain. As we speak, our Bengaluru retailer has reported 4 instances extra gross sales for the dessert, whereas the demand in our 11 retailer places of Hyderabad have proven a 40% improve.” 

Swati says the Tiramisu portion posted by the actor is from the Hyderabad airport location. 

Sahil and Swati Taneja began the model as a take away patisserie in Begumpet in 2012, close to ITC Kakatiya. It was a small place the place the duo did every little thing from cleansing to baking themselves. “We have been solely engaged on pre-orders. We weren’t even able to inventory something further. We got here to be recognized by way of buddies and social media,” she says. She did a primary baking course in Hyderbad earlier than heading to London to do his PGDM in pastry and confectionery. Sahil did a primary baking course in Hyderabad, and after working in Harrods London as a pastry chef, he returned to Hyderabad in 2012 after noticing a spot within the metropolis’s European dessert scene.

Conçu has expanded effectively past Hyderabad with shops in Bengaluru and Mumbai. Chennai is subsequent. And, because it seems, an unlabelled dessert in a birthday publish has given the model an sudden enhance for his or her subsequent huge launch.