SHINING MOMENT: Graff has tapped Jung Kook as its newest ambassador.
The jeweler dropped a marketing campaign on Thursday to introduce the BTS member and Ok-pop star’s new function.
“Jung Kook is a cultural icon, acknowledge for his multifaceted expertise,” mentioned François Graff, chief govt officer of the jewellery home. “Daring and refined, he at all times gives outstanding performances. Identical to Graff, which strives to push the boundaries of excessive jewellery, [he] explores and continuously surpasses these of his creativity.”
The South Korean musical artist mentioned he was “profoundly honored” to be Graff’s latest ambassador, describing the home as “the originator of so many legends all through the a long time.”
Within the marketing campaign, he sports activities new bigger designs from the Laurence Graff Signature line, which reinterprets the founder’s knack for locating and reducing distinctive diamonds as faceted treasured metallic hyperlinks.
The announcement comes as BTS — whose different members are RM, Jin, Suga, J-Hope, Jimin and V — is on the European leg of the worldwide tour for its “Arirang” album, with upcoming dates in Belgium, London, Germany and Paris.
Jung Kook was named ambassador for watchmaker Hublot in February.
