Raghu and Rajiv — naam toh suna hoga? The dual brothers created one in all India’s first and hottest actuality reveals. Not many know that Rajiv and Raghu joined MTV Roadies as affiliate producers and later turned the faces of the present.
The 2 remodeled the concept of a feel-good journey present into an aggressive, confrontational actuality tv phenomenon that finally turned iconic amongst Indian youth. Whereas Rajiv initially constructed the present from behind the scenes, he was later introduced in as a decide, and the twins finally turned the faces of the present.
Whereas Raghu has been seen in movies like Mirai, Good Dangerous Ugly and extra, Rajiv has largely stayed away from mainstream leisure initiatives. However the place is Rajiv Lakshman now, and what has his journey been like? Let’s discover out:
Rajiv dropped out of faculty
In a year-old LinkedIn submit, Rajiv shared that he was a university dropout who took up an internship at a tv firm that finally led him to MTV Roadies. He wrote, “In 1995 I dropped out of faculty (sure, that occurred) and commenced working as an intern at TV18 in Delhi. I had failed at training and was NOT going to fail at life. So, I hustled.”
Rajiv helped launch Cyrus Broacha
Rajiv revealed that his seniors later moved him to MTV. For the reason that channel was trying to find a voice that would join with India’s youth, Rajiv conceptualised the present MTV-u, which explored campus tradition and finally helped launch the legendary tv host Cyrus Broacha.
Then Roadies and Splitsvilla occurred
Whereas working at MTV, Rajiv, alongside together with his brother Raghu, utterly modified the idea of Roadies, making the present extra confrontational and task-oriented. The present had initially been conceived as a travel-based actuality sequence, however MTV gave the twins the liberty to experiment with their imaginative and prescient. Later, in addition they helped create the idea of the romance actuality present Splitsvilla. Writing about the identical on LinkedIn, Rajiv mentioned, “Roadies and Splitsvilla, the place I helped MTV discover a recent voice for a brand new technology. These reveals turned game-changers, and for the primary time, I felt like I’d discovered my residence in actuality TV.”
Nevertheless, Rajiv admitted that he left the present “on the peak of success.” The brothers bid farewell to Roadies after Season 11.
What’s Rajiv doing now?
In the present day, Rajiv is the founding father of BARD, a content material and branded leisure studio based mostly in Mumbai. His LinkedIn profile describes the corporate as a studio that builds content material mental property (IP) for D2C founders and types. Describing his present work, Rajiv writes: “20 years constructing IPs individuals truly care about. Now serving to manufacturers & founders do the identical.”
